12 artificial intelligence tools for SEO

  • Por Sophia Silva
  • 04/07/2023 às 9:07 atualizado em (27/09/2023 às 13:37)
  • 15min de leitura

Using artificial intelligence (AI) tools for SEO can be very useful to help you stay at the top (or near the top) of search results on Google and other search engines. Although artificial intelligence has its downsides, it also helps us with a variety of tasks. This type of AI, in addition to helping you create texts with artificial intelligence, can be a big difference in your website’s need to be more optimized for search engines.

Undoubtedly, when it comes to artificial intelligence for SEO, three tools stand out:

These platforms are widely used by leading professionals in the field, as they are very powerful not only in identifying patterns and trends but also in providing insights on keywords relevant to your business.

However, there are other similar tools that can also help leverage your business. In this article, we will introduce you to 12 artificial intelligence tools for SEO to optimize your website, blog, or even your YouTube channel.

What are SEO tools?

SurferSEO, Jasper, and Writesonic are tools used a lot by SEO professionals. They are used to optimize website visibility in search engines, increase traffic and improve a website’s ranking. SurferSEO, for example, is ideal for those who want to analyze what the competition has been doing, what has worked, and how to adapt it to your content with specific keywords.

To help you choose the perfect AI platform for you, here’s our pick of the top 12 artificial intelligence tools for SEO.

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1. SurferSEO

SurferSEO Artificial Intelligence Tools for SEO

SurferSEO is one of the most popular artificial intelligence tools for SEO among experts in the field and it’s no wonder. It is excellent at helping you increase organic traffic, increase your site’s visibility, and improve your rankings. In addition, the platform provides a state-of-the-art AI so that with just one click you can search, write and optimize your content.

With SurferSEO you have much better time efficiency when creating written content. After all, the artificial intelligence researches and optimizes your articles so that you can focus only on reviewing the final content and publishing it, as your articles will arrive ready to rank well in search engines. All you have to do is choose your keyword and let the AI ​​analyze your competition and search for the best topics for you.

After that, select the tone you want to give your article and review the outline. Once your content has been created by the artificial intelligence, you can enrich it with images and a general review with internal and external links, if necessary. With this, you no longer need to worry about creating summaries, let alone answering many questions. The whole process is done by Surfer AI, which makes your work much faster and cheaper.

SurferSEO also has other benefits like a content editor so you can better structure your articles, receive a list of relevant keywords and get real-time feedback on your optimization efforts. The platform’s search tool is intended to help you identify sets of relevant topics using a main keyword.


  • Generates summaries in seconds;
  • Writes and optimizes content in any language;
  • Has an anti-plagiarism tool for your content;
  • It has an extension for Google Chrome;
  • Allows you to adapt old content that has SEO errors.

Points to improve:

  • No free trial;
  • Limited amount of credits.



  • LITE: $29
  • ESSENTIAL: $89
  • ADVANCED: $179
  • MAX: $299


  • LITE: $19 (per month)
  • ESSENTIAL: $69 (per month)
  • ADVANCED: $149 (per month)
  • MAX: $249 (per month)

Additional features:

  • GROW FLOW (weekly SEO information): $9 (per month)
  • SERP ANALYZER (add-ons designed to take your work to the next level): $29 (per month)
  • API (automating and creating queries and analyzing data): $29 (per month)
  • AUDIT (audit of existing pages): $49 (per month)
  • WHITE LABEL (Brand Surfer solutions with your own domain and logo): $49 (per month)

Get to know SurferSEO now and test this amazing platform. Come also learn about these 12 copywriting tools with artificial intelligence that will improve your advertising.

2. Jasper

jasper Artificial Intelligence Tools for SEO

Following up on our list of the best artificial tools for SEO is Jasper. For blogs, social media, and websites, this platform speeds up the creation of your content. Further, the tool generates original and creative content, based on the best SEO and Marketing practices defined by global experts.

For anyone working in marketing, Jasper can be an excellent choice. It transforms existing content into something new, without the need to hire copywriters. This artificial intelligence tool is certainly the fastest way to create long-form content that is completely original and free of plagiarism. In this sense, it doesn’t matter if the text is aimed at marketing or even a writing book, as the artificial intelligence will help you write long content up to five times faster.

For those who work with large teams and value organizations, Jasper is ideal. Through the AI, if you and the other professionals working in your business need to create a lot of content, you can switch between different projects and manage multiple clients. This feature will certainly help to prevent human errors.

Additionally, if you need to rephrase or rewrite content, Jasper does it efficiently. A job that would normally take an hour can be reduced to just 20 minutes. As a result, you will be able to create complete content for your social media in a single place.


  • Creates SEO-optimized original content quickly;
  • Develops content in 26 languages;
  • It has a partnership with Surfer SEO for keyword optimization;
  • Can be trained not to create generic content;
  • It has a browser extension.

Points to improve:

  • Does not accept PayPal as a payment method;
  • Active campaigns are limited.



  • Creator: $49
  • Teams: $125


  • Creator: $468
  • Teams: $1.188

Jasper offers a free trial version so you can enjoy its features for a limited time without paying. You too can use AI to improve engagement on your social media with these 10 artificial intelligence tools for social media.

3. Writesonic


Writesonic creates SEO-optimized and plagiarism-free content everywhere you need it. The tool offers several advantages like content enhancement using AI-driven editing tools where you can paraphrase, expand, and shorten texts. This artificial intelligence has been trained through a high-performance copywrites from top brands so it can offer these advantages. As a result, it manages to deliver content that converts visitors to customers.

For the blog writer, on days when you are running low on creativity, Writesonic provides an AI focused on generating ideas. With it, you will be able to generate different themes for your blog and even create modern and exclusive articles on any topic in seconds. So, regardless of your niche, you’ll never run out of ideas for content development again.

If you need a new text for your blog, a client ad, a more formal email, or texts for social networks, this platform will not let you down. But this AI wouldn’t be on our list of the best artificial intelligence tools for SEO if it only had these benefits.

Being an even greater ally for those who create blog articles, Writesonic has a tool called AI Instant Article Writer. It is capable of producing high-quality, well-written blog posts and articles. In addition, it edits and optimizes for SEO in the platform’s own editor. In this way, your WordPress posting work is much faster.


  • It has more than 80 writing tools;
  • Blog topic suggestions in over 25 languages;
  • Generates instant articles with just one topic;
  • Allows you to create high-performing Facebook ads;
  • Develops tweets and topics relevant to the social network.

Points to improve:

  • No priority support on the free plan;
  • It has monthly word limits.



  • Pro: $19 (up to 100,000 words)


  • Pro: $152 (up to 100,000 words)

Test Writesonic and start writing your texts up to 10 times faster. You can also take advantage of these 7 artificial intelligence websites to boost productivity.

4. Scalenut

This AI stands out for offering powerful keyword planning, with a selection of all of the most searched terms for your niche. That way, you can create relevant texts and still build authority with content strategies. Scalenut has powerful features that can change how search engine algorithms see you, offering an AI copywriter and SEO scores to improve the quality of your content.

Another highlight of this platform is that it is designed to integrate with major applications, so you can access all updates in Scalenut without switching between products. Therefore, this artificial intelligence has a WordPress editor, cluster booster for Semrush, and a connection of your Copyscape account to Scalenut that helps you to verify that your content is entirely original in one click.

5. Frase

Also present in our list of artificial intelligence tools for SEO is Frase. This AI is potent in boosting SEO and conversion generations. For even more efficient results, this platform makes use of OpenAI’s most popular technology, ChatGPT, and has a content editor, search panel, outline builder, integrations, and AI writing tools.

If you are writing large content that requires a team to work on it, Frase can be a great ally. That’s because your writers can update their status so you know when assignments are done. You can also create an outline, where you can compose the outline using multiple data points and its auto-suggest feature. And of course, if you want to create custom templates, just use Frase to develop the guidelines that will be present in it.

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6. TubeBuddy

If you focus on producing video content and want to grow on YouTube, you need to know that good SEO is also important on this platform. Therefore, among the artificial intelligence tools for SEO, TubeBuddy could not be missing. This AI provides important features for keyword optimization, competitor analysis, tag research, and audience analysis. As a result, you can focus on making your video, while the tool helps you with the backend.

TubeBuddy shows you what makes people click on a video and even helps you combine advanced analytics with Click Magnet so you can see your click-through rates increase. This AI toolset gives its users the ability to group, sort, visualize and export their most important video performance data in ways YouTube cannot. This way, you can get a better idea of ​​what your audience likes the most.

7. Growthbar

GrowthBar can be an excellent choice for you if you want to plan, write and optimize long-form blog content 10 times faster. With its Chrome extension used for keyword research, the AI ​​is able to display the average monthly search volume so you know whether or not it is worth writing a text on a certain subject. With the collaboration option, you can invite your writers and marketers to make SEO-optimized content together.

But it doesn’t end there. GrowthBar has a complete set of AI writing tools that includes chat, product descriptions, and press releases to power all your marketing channels. And if you need to audit existing content to see if it has good SEO, with this AI you just need to type in the URL of the page or post in the content generator, wait a few seconds and that’s it. The software will optimize following the best SEO practices.

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8. WebCEO

WebCEO helps you increase your organic traffic and even provides 23 tools to audit and optimize your website. Furthermore, the platform offers detailed reports on your SEO and PPC campaigns. Therefore, you can compare your current results with previous ones to see what to improve or implement. You can also analyze every aspect of your website’s performance with integrity, backlinks, and social media analysis tools.

We cannot fail to mention that with WebCEO you can create a team. In this way, it is possible to add users and collaborate on SEO projects through the User Manager, where you can assign projects, delegate tasks, and manage access limits. Furthermore, the AI ​​has integration with important platforms such as Google Analytics, Google Ads, Search Console, and Business Profile.

9. AlliAI

AlliAI manages to offer its users the possibility to optimize their website for search results quickly and easily. One of its great highlights is its ability to perform mass optimization of on-page elements across the entire site. Additionally, this feature allows you to make code changes to individual pages. When using this AI, you will have a live editor, which makes it possible to edit and optimize text, content, and code directly on the page.

Worthy of mention among AlliAI’s qualities is the self-optimization feature for return on investment in traffic. Simply put, this feature automatically generates page titles across your site using A/B testing on focus keywords in real time. With this, it is possible to increase organic traffic efficiently.

10. Pro Rank Tracker

Pro Rank Tracker

Pro Rank Tracker also deserves to be on our list of the best artificial intelligence tools for SEO because it helps its users to get real-time updates on the ranking of their content in the SERPs, without having to manually search Google. With this AI, you won’t need to worry about any language barriers, as the tracking it does is international, and the rankings can be tracked a several different languages.

As a result, Pro Rank Tracker offers you views, reports, and detailed views so you can properly evaluate your SEO efforts. You’ll also be able to track your rankings across Google, Bing, Yahoo, and YouTube. With the information offered by the AI, you will be able to change and adjust your content so that you can improve your position in the rankings and make your content reach more people. When it comes to integrations, it is worth noting that Pro Rank Tracker can easily be added to Google Drive, Google Sheets, Dropbox, among other platforms.

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11. Neuron Writer

Neuron Writer is capable of optimizing your work in creating texts for blogs and social media. This platform, which uses natural learning processing, data from Google results pages, and competitor insights to help you develop the best content, can easily be considered one of the best artificial intelligence tools for SEO. Neuron Writer will be with you every step of the way to advance your web presence by helping you plan the right type of page for a given user query.

You can also tell the AI ​​who your direct competitors are so that it can help you make texts based on what has already worked for your rivals, based on information that boosted their ranking. Going further, Neuron Writer also has a draft feature in which you can combine headings and questions. After, you just need to optimize your SEO by adding content generated with Neuron Writer.

12. Vid IQ

Vid IQ is an artificial intelligence tool to expand a YouTube channel. This software allows access to detailed analysis of your channel as well as that of your competitors, in addition to making keyword research much easier and improving content description. In addition, through the YouTube API, Vid IQ offers important information on how to optimize videos for further growth.

Essentially, Vid IQ is based on data analysis, presenting information about channel performance. The tool not only allows deep insight into this data but also suggests improvements based on YouTube’s algorithms, including optimizing titles and descriptions, and adding relevant tags, helping the channel to stand out and grow on the platform.

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What is the best artificial intelligence for SEO content?

Jasper is an excellent SEO-focused artificial intelligence text creator. This AI can create content in more than 30 languages ​​and even has an extension for Google Chrome that facilitates the process of discovering keywords for your content.

What is the best SEO tool?

SurferSEO is the most complete tool for SEO. By offering competitive analysis, keyword research, auditing, and site structure analysis features, this platform is widely used by writers and marketers who want to increase their relevance on the internet.

How long to learn SEO?

The average time to learn SEO ranges from 6 to 12 months. This will depend on your availability and ease with the theme. If you are a beginner, you can use courses, tutorials, and blogs to understand more about the topic and optimize the time it will take to learn.

What types of SEO are there?

Technical SEO (optimizes the technical structure of a website), SEO On Page (optimizes directly on the website page), SEO Off Page (improves your visibility in search engines), and Local SEO (optimizes the online presence of your business in a specific region).

What does it take to work with SEO?

Keyword research skills, marketing and writing knowledge, understanding of search engines, and knowing how to build a link-building strategy are essential characteristics for you to become a professional SEO expert.