9 artificial intelligence tools for social media in 2023

  • Por Sophia Silva
  • 30/06/2023 às 17:42 atualizado em (27/09/2023 às 8:00)
  • 15min de leitura

Using artificial intelligence (AI) tools for social media can be very important for you as a content creator. After all, they can speed up your creative process, help you come up with more ideas about topics, correct grammatical errors, and even help you manage what you share on social media.

Among the most popular artificial intelligence tools that are helping creators improve their content, we can mention:

Using artificial intelligence image editing apps and artificial intelligence tools for social media is very useful for you to make your content stand out from the competition and increase your online presence. In this article, we are going to introduce AIs that will help you to always deliver quality content to your audience.

What are the AI tools for social media?

Jasper and Canva might be the first names you think of when it comes to tools for social media or artificial intelligence editing apps. But they are not the only ones that can optimize your work and help you boost your strategies, whether they are to reach a new audience or get new customers for your products. After all, there are many things you need to do to have a successful profile.

In this sense, if you don’t have data on how your audience is doing and what they like, for example, it will be difficult to maintain good engagement. If you don’t deliver quality content that has an excellent aesthetic presentation and that really changes people’s lives, you won’t be able to grow your profile or that of a client.

So, in order for you to not have these concerns and produce high-level content, we’re going to introduce you to the 10 best artificial intelligence tools for social media.

And if you want to understand more about AI, learn about the types of artificial intelligence that exist.

1. Canva

Canva Artificial intelligence tools for social media

Without a doubt, Canva is the darling of content creators who need to create images. The platform is intuitive, offers templates in a variety of types and formats, and to top it off, it’s very well organized. With this tool, you can not only create content for your social media but for several other areas you need, such as logos, flyers, banners, and even wedding invitations. However, anyone who thinks Canva is just an image creator and editor is wrong.

With this platform, you can develop and edit videos for your social media. In Canva‘s video editor, you can create videos even if you don’t know much about editing in this area. That’s because the tool offers thousands of templates that are customizable and help you on this journey, mainly because it doesn’t require you to download any software.

Canva also has a planner so you can work together as a team. If the content that you post to your social media is made by many people, from creating the caption to the final image, with the planning area ​​this tool offers everything will be more organized. Plus, with the platform’s design features, you don’t have to leave the person responsible for creating images focused on everyday posts. Let Canva take care of that for you and put your illustrator to work on bigger projects.

You can also use Canva’s artificial intelligence to create images that are on your mind but are having trouble getting across to your computer or mobile screen. To do this, just use the “Text to Image” tool. In it, you will type what you want to see and your text will be transformed into an image. On the other hand, if you are interested in the possibility of editing videos on the platform, know that it is also possible to make use of AI to create original music to put in the background of your content.


  • It has many free and customizable design templates;
  • You can add talking avatars to your designs;
  • It has integration with cloud platforms such as Google Drive;
  • It allows you to invite others to create with you;
  • It has several AI-based design tools.


  • Unique designs can be hard to come by;
  • It does not offer highly complex features for image editing.


Monthly plans

  • Canva Pro: $12.99
  • Canva for teams: $14.99

Annual plans

  • Canva Pro: $119.99
  • Canva for teams: $149.99

However, keep in mind that the pricing for the teams plan allows only up to 5 participants. The prices increase as you add more people.

Test Canva now and subscribe to one of the plans to improve your social media content.

Maybe you’ve only heard about artificial intelligence recently, but did you know that most devices and software already use this technology? Discover these 20 examples of artificial intelligence present in everyday life.

2. Jasper


Among the best artificial intelligence tools for social media is Jasper. It helps you and your entire team create original content in just a few clicks. The platform makes content creation for your blogs, social media, or websites much faster. A really cool aspect is that Jasper’s original creative content is based on settings created by the best SEO and marketing experts around.

Jasper is an amazing choice for anyone who works in marketing, as the way it works is by adapting an already existing content to generate new articles without the need for you to hire any writers. As such, this AI tool is the fastest way to write long, entirely original, and plagiarism-free content. In this way, it doesn’t matter whether if what you’re writing is focused on marketing or if it is a book, as the AI will help you write anything up to five times faster!

Further, Jasper is a big help when it comes to organization. As such, it is great for those working with a big team, as if those working in your business need to generate a lot of content, through the AI you can jump from project to project and manage several clients at once. This will definitely be great help in avoiding most human errors.

Finally, if you have an article that needs reformulating or rewriting, Jasper will do so quickly so that a job that would take an hour can be cut down to 20 minutes. As a result, you can create complete articles and texts for all your social media in just one spot.


  • It can create original, SEO-optimized content;
  • It can generate content in 26 languages;
  • Is partnered with Surfer SEO for keyword optimization;
  • It can be trained so it doesn’t generate generic content;
  • It offers a browser extension;


  • It deosn’t accept PayPal as a payment method;
  • Limited active campaigns.



  • Creator: $ 49
  • Teams: US$125


  • Creator: $ 468
  • Teams: $ 1.188

Jasper offers a free trial, so don’t miss it!

These top 6 tools to create images with artificial intelligence can also help you take your content to the next level.

3. Flick


Flick can be ranked as one of the best artificial intelligence tools for social media as it helps you perform tasks up to 10 times faster. This platform offers virtually everything in one place. Therefore, you can handle copywriting, post scheduling, hashtags, and analysis of your social media in just one tool. In addition, Flick has 24-hour service and a simple and intuitive platform to use.

We chose this tool for our list because it’s ideal for those looking to do modern social marketing on Instagram. By the way, it doesn’t matter if you’re a social media professional or if you’re just starting out, Flick has features that will help you according to your profile. So, if you need training, models, or tips to improve your level on social media, choose this AI because it will be a game changer for your journey on the internet.

With the reports offered by Flick, you don’t lose track of which content is performing well and which is not pleasing your audience. After all, the tool provides 20 important metrics in all areas of your Instagram account with real-time reports. This artificial intelligence even gives you insights into things that the social media itself does not offer, such as conversion rates and time spent ranking on hashtags.

In addition to all the possibilities mentioned, Flick has a community on Facebook. With it, you’ll be able to talk to other content creators and owners of agencies and companies that focus on Instagram and exchange ideas and knowledge for good development on the social media. This community also publishes the latest industry news so you can follow changes and trends on Instagram in real time.


  • It has an app for Android and iOS;
  • Uses Instagram’s own API for publication and profile analysis;
  • It has training content for you to learn how to grow on Instagram;
  • Has post scheduling;
  • Adapts hashtags to improve their performance;
  • Offers tips on how to create good Instagram captions.


  • Works only with Instagram;
  • High prices for a platform that only works with one social media.



  • Solo: £14
  • Pro: £30
  • Agency: £68


  • Solo: £132
  • Pro: £288
  • Agency: £660

Take advantage of Flick‘s 7-day free trial period and get to learn more about this tool.

Also, check out these 7 artificial intelligence websites to increase productivity.

4. Buzzsumo


If what you’re looking for is a platform that gives you ideas to generate engaging and modern content for social media, BuzzSumo is ideal for you. With it, you can turn viral stories and even revamp classics so they can be read by a new generation. Plus, you can generate content ideas and summaries quickly and easily. All of this is possible because this tool has a base of 8 billion articles from around the world.

Through the BuzzSumo analysis platform, you can study your competition well. The tool provides metrics on the activity of your competitors so that you have an idea of ​​what content they are making and which are performing well. It is also possible to find out which social media deliver the most content in your niche and which persona shares it. By being able to compare up to 10 pages at once, you will certainly understand which path to take in your content creation journey.

BuzzSumo helps you discover what content is trending so you can adapt it to your niche. You can explore which has been most shared over the last 12 months or over shorter time periods like 24 hours. With this information, you will be able to know which performs better on Facebook, Instagram, and Twitter. Another highlight in this area is that you can enter a website address to find that organization’s most shared content.

It’s also worth mentioning that BuzzSumo offers alerts so you can respond quickly when your brand is mentioned or when there is legislation involving your business.


  • Helps optimize your performance on Facebook;
  • Offer alerts of mentions of your competitors;
  • It has content search;
  • Allows you to find an author’s best work to adapt to your niche;
  • Lets you know about possible reputational risks.


  • Higher prices than the competition;
  • Your competitors may have access to your metrics.



  • Basic: $119
  • Content Creation: $249
  • PR & Comms: $249
  • Suite: $499
  • Business: $999


  • Basic: $1,140 ($95 per month)
  • Content Creation: $2,388 ($199 per month)
  • PR & Comms: $2,388 ($199 per month)
  • Suite: $4,788 ($399 per month)
  • Enterprise: $11,988 ($999 per month)

Learn more about BuzzSomo right now.

The field of artificial intelligence is in full swing and every month new tools are released. Have you ever thought about working in this segment? Get to know the 9 areas where to act and work with artificial intelligence.

5. ChatGPT

Of course, ChatGPT could not be missing from our list of the best artificial intelligence tools for social media. The technology developed by OpenAI is excellent for creating content. Although it doesn’t schedule posts, you can ask the AI ​​to give you content ideas for different social media, place commands so that it develops texts according to your target audience, and even corrects the grammar of your texts.

Without a doubt, this platform is excellent for theme variations so that you can develop them as quickly as possible. With ChatGPT, you can create the written content and use Canva, for example, to turn that text into images or simply put the text in the image description. The possibilities are many and for this reason, ChatGPT is increasingly popular.

If you still don’t know this tool, find out how to use it, what it’s for, and how ChatGPT works. Also, learn the 10 ways to earn money with ChatGPT.

6. Marketing Blocks

Marketing Blocks is ideal for those who use social media to market their work. This artificial intelligence understands your niche and your business and creates resources for you to leverage sales through high-level marketing. It also does not give up humanization. Therefore, it delivers texts similar to human professionals in a way that it is practically impossible to notice that it was developed by an AI.

You can also use Marketing Blocks to create impactful videos just by putting in keywords. The AI ​​will write all the scripts, look for relevant media for the visual content and make the perfect combination so that you have a great video to promote your business. In addition, it is possible to select an avatar from the platform so that it reads the video script and you do not need to appear in front of the cameras.

If you want to create an avatar with your face, but you don’t know how to do it, learn once and for all how to make your face with artificial intelligence.

7. Simplified

Simplified is a platform where you will find an AI for all your social media needs. That’s because it offers graphic design, copywriting, video editing, and even social media management. With this tool, you can save time and money by having access to millions of free photos and thousands of design templates. With the editing features offered, it is possible to resize images and even remove backgrounds.

To make your videos stand out, Simplified provides free GIFs and thousands of copyright-free audio clips. With the Animation Maker tool, you can bring designs to life with animation. For this, it creates animations with texts, images, shapes, and illustrations.

8. Deep Dream Generator

Deep Dream Generator is an artificial intelligence that allows you to create images from scratch. To use this platform, just write whatever you want to be generated as an image. As there are no limits to what can be created with this AI, it can be very useful for you to develop original and eye-catching images for your social media in a few seconds. The tool works with a power system. Therefore, each image generation costs energy points.

You can also share your art with the platform, follow AI “artists”, engage with their work, and create a profile with your art for other AI users to follow. In case you want to use Deep Dream Generator to process more images in a higher resolution, you will need to purchase a paid plan.

Also, learn how to create images from text with artificial intelligence.

9. Supercreator

With Supercreator you can quickly create short videos. In this sense, if your focus is on making video clips so that they go viral on Reels (Instagram), TikTok, or Shorts (YouTube), this AI can help you a lot. And it is worth mentioning that the average time that platform users take to make a video is just three minutes. On average, an active user generates 10 videos per week!

Supercreator harnesses the power of artificial intelligence to condense over 100 repetitive and time-consuming tasks into a simple application. That way, it can help you become a great content creator. After all, with this AI you can create videos from scripts on your smartphone.

How does artificial intelligence work on social media?

The main way for artificial intelligence to act in social media is in the processing and analysis of data from its users. That’s because it can, with this information, send content and advertising to its users according to their own preferences.

What are artificial intelligence tools?

The most common artificial intelligence tools in our daily lives are virtual assistants such as Alexa, Siri, and Google Assistant. However, this technology is also present in surveillance cameras, smart homes, GPS apps, streaming platforms, and chatbots such as ChatGPT, which are gaining more and more popularity and everyday use.

Best artificial intelligence tools to create content

Canva, Jasper, and Flick are the most complete platforms for creating written content with the help of artificial intelligence. They can be used for various purposes, both for the development of texts and images for social media and for blogs and news portals.

What is the most advanced artificial intelligence today?

The latest version of OpenAI’s ChatGPT, GPT4, is the most advanced artificial intelligence in the world today. With it, it is possible to create written content, improve or summarize content, find ideas for posts on social media, create articles with true sources, and even create codes in several languages.