250 most popular Instagram hashtags in 2020
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250 most popular Instagram hashtags in 2020
250 most popular Instagram hashtags in 2020

250 most popular Instagram hashtags in 2020

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Hashtags are one of the most important interaction and search tools on Instagram. Widely used by personal and professional profiles alike, it is through hashtags that it is possible to broadcast your posts, find new profiles and increase the amount of likes you receive on pictures, even more by using the most popular Instagram hashtags.

If your end goal is to increase your reach and follower amount, we strongly suggest you use some of the best tools to get new Instagram followers. To learn the most popular Instagram hashtags, we selected the top most used ones in 2020.

See below and choose from the best to use in your posts according to your goals!

most popular Instagram hashtags 1

250 most popular Instagram hashtags in 2020

1. #love – With 1.835 billion uses.
2. #instagood – With 1.150 billion uses.
3. #fashion – With 812.7 million uses.

4. #photooftheday – With 797.3 million uses.
5. #beautiful – With 661.0 million uses.
6. #art – With 649.9 million uses.

7. #photography – With 583.1 million uses.
8. #happy – With 578.8 million uses.
9. #picoftheday – With 570.8 million uses.

10. #cute – With 569.1 million uses.
11. #follow – With 560.9 million uses.
12. #tbt – With 536.4 million uses.


13. #followme – With 528.5 million uses.
14. #nature – With 525.7 million uses.
15. #like4like – With 515.6 million uses.

most popular Instagram hashtags 2

16. #travel – With 497.3 million uses.
17. #instagram – With 482.6 million uses.
18. #style – With 472.3 million uses.

19. #repost – With 471.4 million uses.
20. #summer – With 454.2 million uses.
21. #instadaily – With 444.0 million uses.

22. #selfie – With 422.6 million uses.
23. #me – With 420.3 million uses.
24. #friends – With 396.7 million uses.

25. #fitness – With 395.8 million uses.
26. #girl – With 393.8 million uses.
27. #food – With 391.9 million uses.

28. #fun – With 385.6 million uses.
29. #beauty – With 382.8 million uses.
30. #instalike – With 374.6 million uses.

31. #smile – With 364.5 million uses.
32. #family – With 357.7 million uses.
33. #photo – With 334.6 million uses.

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34. #life – With 334.5 million uses.
35. #likeforlike – With 328.2 million uses.
36. #music – With 316.1 million uses.

37. #ootd – With 308.2 million uses.
38. #follow4follow – With 290.6 million uses.
39. #makeup – With 285.3 million uses.

40. #amazing – With 277.5 million uses.
41. #igers – With 276.5 million uses.
42. #nofilter – With 268.9 million uses.

43. #dog – With 264.0 million uses.
44. #model – With 254.7 million uses.
45. #sunset – With 249.8 million uses.

46. #beach – With 246.8 million uses.
47. #instamood – With 238.1 million uses.
48. #foodporn – With 229.4 million uses.

49. #motivation – With 229.1 million uses.
50. #followforfollow – With 227.9 million uses.
51. #design – With 227.6 million uses.

most popular Instagram hashtags 4

52. #lifestyle – With 222.5 million uses.
53. #sky – With 222.0 million uses.
54. #l4l – With 220.7 million uses.

55. #f4f – With 217.7 million uses.
56. #일상 – With 210.6 million uses.
57. #cat – With 209.7 million uses.

58. #handmade – With 206.0 million uses.
59. #hair – With 204.0 million uses.
60. #vscocam – With 202.2 million uses.

61. #bestoftheday – With 201.8 million uses.
62. #vsco – With 200.0 million uses.
63. #funny – With 191.6 million uses.

64. #dogsofinstagram – With 190.0 million uses.
65. #drawing – With 187.6 million uses.
66. #artist – With 187.3 million uses.

67. #gym – With 187.2 million uses.
68. #flowers – With 185.1 million uses.
69. #baby – With 182.6 million uses.

70. #wedding – With 180.5 million uses.
71. #girls – With 179.8 million uses.
72. #instapic – With 179.0 million uses.

73. #pretty – With 177.4 million uses.
74. #likeforlikes – With 176.9 million uses.
75. #photographer – With 170.4 million uses.

76. #instafood – With 169.9 million uses.
77. #party – With 166.8 million uses.
78. #inspiration – With 166.8 million uses.

79. #lol – With 165.1 million uses.
80. #cool – With 161.4 million uses.
81. #workout – With 161.0 million uses.

82. #likeforfollow – With 160.1 million uses.
83. #swag – With 158.2 million uses.
84. #fit – With 157.1 million uses.

85. #healthy – With 156.8 million uses.
86. #yummy – With 153.3 million uses.
87. #blackandwhite – With 152.6 million uses.

88. #foodie – With 151.6 million uses.
89. #moda – With 150.9 million uses.
90. #home – With 146.7 million uses.

most popular Instagram hashtags foodie

91. #christmas – With 145.9 million uses.
92. #black – With 144.6 million uses.
93. #memes – With 141.8 million uses.

94. #holiday – With 141.4 million uses.
95. #pink – With 140.0 million uses.
96. #sea – With 139.5 million uses.

97. #landscape – With 139.0 million uses.
98. #blue – With 138.6 million uses.
99. #london – With 138.2 million uses.

100. #winter – With 135.7 million uses.
101. #night – With 135.4 million uses.
102. #puppy – With 133.4 million uses.

103. #catsofinstagram – With 133.2 million uses.
104. #nails – With 132.9 million uses.
105. #tattoo – With 132.4 million uses.

106. #happiness – With 132.1 million uses.
107. #instafashion – With 132.0 million uses.
108. #work – With 130.6 million uses.

109. #illustration – With 129.4 million uses.
110. #architecture – With 128.9 million uses.
111. #japan – With 128.5 million uses.

112. #weekend – With 127.5 million uses.
113. #daily – With 126.7 million uses.
114. #explore – With 126.6 million uses.

115. #nyc – With 126.2 million uses.
116. #coffee – With 125.1 million uses.
117. #look – With 125.1 million uses.

118. #데일리 – With 124.3 million uses.
119. #blessed – With 124.0 million uses.
120. #spring – With 123.5 million uses.

121. #italy – With 123.4 million uses.
122. #travelgram – With 123.3 million uses.
123. #맞팔 – With 122.3 million uses.

124. #portrait – With 122.3 million uses.
125. #소통 – With 122.0 million uses.
126. #trip – With 121.4 million uses.

127. #shopping – With 121.0 million uses.
128. #paris – With 119.2 million uses.
129. #dress – With 118.5 million uses.

130. #tflers – With 118.5 million uses.
131. #vacation – With 117.7 million uses.
132. #wanderlust – With 117.4 million uses.

 vacation

133. #health – With 117.3 million uses.
134. #goodmorning – With 117.1 million uses.
135. #fashionblogger – With 117.1 million uses.

136. #anime – With 117.1 million uses.
137. #red – With 116.9 million uses.
138. #vintage – With 116.7 million uses.

139. #travelphotography – With 116.0 million uses.
140. #green – With 115.2 million uses.
141. #sweet – With 114.1 million uses.

142. #meme – With 113.6 million uses.
143. #instalove – With 113.4 million uses.
144. #insta – With 113.2 million uses.

145. #birthday – With 113.0 million uses.
146. #instafollow – With 112.4 million uses.
147. #luxury – With 112.2 million uses.

148. #throwback – With 111.6 million uses.
149. #amor – With 111.5 million uses.
150. #followback – With 111.1 million uses.

151. #sketch – With 111.0 million uses.
152. #fitfam – With 110.8 million uses.
153. #delicious – With 110.1 million uses.

154. #bts – With 110.1 million uses.
155. #dogs – With 109.9 million uses.
156. #new – With 109.9 million uses.

157. #instacool – With 109.9 million uses.
158. #clouds – With 109.5 million uses.
159. #relax – With 109.1 million uses.

160. #outfit – With 109.0 million uses.
161. #naturephotography – With 108.1 million uses.
162. #photoshoot – With 108.0 million uses.

163. #likes – With 107.4 million uses.
164. #shoes – With 106.9 million uses.
165. #sunday – With 105.0 million uses.

166. #bodybuilding – With 104.6 million uses.
167. #artwork – With 104.2 million uses.
168. #cats – With 104.1 million uses.

169. #indonesia – With 102.7 million uses.
170. #instatravel – With 102.6 million uses.
171. #training – With 102.4 million uses.

172. #adventure – With 102.3 million uses.
173. #quotes – With 102.3 million uses.
174. #dance – With 102.2 million uses.

175. #followforfollowback – With 101.5 million uses.
176. #fashionista – With 101.1 million uses.
177. #dinner – With 100.8 million uses.

178. #usa – With 100.3 million uses.
179. #newyork – With 100.1 million uses.
180. #nike – With 100.1 million uses.

181. #painting – With 99.69 million uses.
182. #canon – With 98.95 million uses.
183. #picture – With 98.66 million uses.

184. #morning – With 97.86 million uses.
185. #blogger – With 96.81 million uses.
186. #iphoneonly – With 96.29 million uses.

187. #москва – With 96.23 million uses.
188. #awesome – With 96.06 million uses.
189. #dubai – With 96.04 million uses.

190. #boy – With 95.94 million uses.
191. #istanbul – With 95.58 million uses.
192. #vegan – With 94.98 million uses.

193. #mood – With 94.45 million uses.
194. #instaphoto – With 94.41 million uses.
195. #breakfast – With 94.19 million uses.

196. #nice – With 93.85 million uses.
197. #interiordesign – With 93.47 million uses.
198. #color – With 93.08 million uses.

199. #white – With 92.95 million uses.
200. #pet – With 92.34 million uses.
201. #snow – With 91.78 million uses.

202. #like4likes – With 91.46 million uses.
203. #tweegram – With 90.85 million uses.
204. #live – With 90.69 million uses.

205. #eyes – With 90.66 million uses.
206. #좋아요 – With 90.42 million uses.
207. #kids – With 89.59 million uses.

208. #igdaily – With 88.43 million uses.
209. #الكويت – With 88.28 million uses.
210. #pic – With 88.12 million uses.

211. #goals – With 87.42 million uses.
212. #my – With 87.20 million uses.
213. #instago – With 86.86 million uses.

214. #kpop – With 86.81 million uses.
215. #flower – With 86.73 million uses.
216. #lfl – With 86.72 million uses.

217. #webstagram – With 85.77 million uses.
218. #goodvibes – With 85.44 million uses.
219. #happybirthday – With 84.97 million uses.

220. #autumn – With 84.69 million uses.
221. #memories – With 84.27 million uses.
222. #halloween – With 84.10 million uses.

223. #yum – With 83.95 million uses.
224. #makeupartist – With 83.94 million uses.
225. #lunch – With 83.85 million uses.

226. #dogstagram – With 83.75 million uses.
227. #cake – With 83.71 million uses.
228. #fitnessmotivation – With 83.28 million uses.

229. #city – With 82.71 million uses.
230. #california – With 82.61 million uses.
231. #hiphop – With 82.44 million uses.

232. #peace – With 82.24 million uses.
233. #선팔 – With 82.23 million uses.
234. #instagramers – With 82.22 million uses.

235. #yoga – With 82.07 million uses.
236. #colorful – With 81.59 million uses.
237. #셀카 – With 81.51 million uses.

238. #sport – With 81.40 million uses.
239. #gay – With 81.35 million uses.
240. #chocolate – With 80.67 million uses.

241. #streetstyle – With 80.53 million uses.
242. #instadog – With 80.50 million uses.
243. #nikon – With 80.34 million uses.

244. #셀스타그램 – With 80.20 million uses.
245. #view – With 79.48 million uses.
246. #latepost – With 79.33 million uses.

247. #france – With 79.02 million uses.
248. #streetphotography – With 78.43 million uses.
249. #jewelry – With 77.79 million uses.
250. #fff – With 77.73 million uses.

How to use the most popular Instagram hashtags

Now that you’re aware of which hashtags are used on a daily basis on this social network by millions of users, you should learn what you can do with them. After all, just using a popular hashtag in your posts is not enough to generate the engagement you want. So, check out the three most important tips!

Tip: these tips can also be applied to TikTok. If you want more specific, check out our guide on how to use TikTok, and how to make money on TikTok, as well as the best TikTok hashtags!

1. Focus on your niche

Particularly for Instagram business profiles, it is important to use the hashtags that fit in with your niche or area of work. As an example, if you work with fitness products or are a personal trainer, the hashtags #fitness, #FitLifestyle, #FitGoals, #ExerciseTime or even #lifestyle can help interested users to find your profile.

By checking our full list with the 250 most popular Instagram hashtags you will be able to find many that work for your business and for the type of content you want to share with your followers.

Remember to experiment with the hashtags to learn which ones generate more engagement and always check your Instagram metrics. The truth is that not all hashtags will bring good results for your profile, so you should identify the ones that should get priority on your posts and the ones that aren’t working. And that leads us to the next big tip.

2. Organize your hashtags

No one expects you to remember and use all 250 most popular Instagram hashtags and a big chunk of them won’t work for your followers’ profile. So, always keep your hashtags organized in a way you can check on them quickly so as to never forget any that is relevant for you.

A good idea is to follow your Instagram hashtags. This way, you’ll be constantly seeing posts and keeping up with the other users who also use them, which will help you to always know the trends related to the hashtags. It can frequently work as inspiration for your own posts!

3. Keep up to date and create your own hashtags

It’s important to remember that the trends and the most popular Instagram hashtags are always changing. What works today is very likely to not have the same impact in a few months (or even weeks!). Because of that, try to always keep up to date with the most relevant hashtags for your profile so you don’t stay out of the new trends.

Other than this important factor, it is important for us to say that you don’t need to use only the most common hashtags when sharing new content. Sure, they might work as an anchor to gain new followers, but nothing’s stopping you from trying to create your own hashtags, something that is even more important in case you’re making special campaigns.

You’ll hardly have the same results as Coca-Cole with #shareacoke, but if you’re really creative and make an intelligent and current hashtag that resonates with your followers you might end up responsible for starting a trend on the social network. Before trying that, it is recommended that you try to learn how Instagram’s algorithm works.

Find the best hashtags for you!

Many of these popular hashtags receive a lot of engagement from bots and fake followers, which makes them not always the ideal options to use on your posts. There are a few websites to help you find the hashtags that are most relevant to the people who consume your content, without recommending the ones no one uses. See some of the alternatives to help you find the best hashtags for you below.

1. Display Purposes

One of these websites is Display Purposes. It lets you search for hashtags that might be interesting for your posts. To use it, just follow the link and type in some of the hashtags we’ve shown you in this article.

After that, it will analyze each one of the terms and will find less popular options that have more real engagement. That is, you’ll end up with posts that attract real users instead of bots that offer no results.

Display Purposes most popular Instagram hashtags

2. All Hashtag

A webpage that offers you several resources to find the best hashtags, All Hashtag has a generator that will give you the 30 best options according to the keywords informed related to your post.

It also has a page for creating new hashtags that adds the symbol “#” automatically before each word you type, which can help you save a lot of time. The biggest advantage is that All Hashtag is available directly on the web, just follow the link!

Have you memorized all of the most popular Instagram hashtags?

By using these hashtags we believe you’ll be able to increase how effective your strategy to gain new followers and likes is.

It is worth noting that you shouldn’t use only the most popular hashtags, but adding also hashtags that belong to the niches you work in as to avoid gaining followers that will just become numbers that don’t engage.

Do giveaways on Instagram by using the hashtags!

A great way to engage with your followers and even increase the amount of likes you have and spread your profile is by using giveaways.

You can give small gifts, physical or digital products or whatever fits best with your profile. To do that, you need a tool to help you out, since Instagram doesn’t offer this functionality built-in.

Did you know all the most popular Instagram hashtags?

Let us know in the commends your thoughts on this article and if we managed to help you create new posts on your profile to get more followers! And don’t forget to also check out the best Instagram bio ideas, learn how to save a live video on Instagram, and check out the websites to get Instagram followers!


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