Chatbot for WhatsApp Business: Top 10 in 2023

  • Por Sophia Silva
  • 12/09/2023 às 10:21 atualizado em (27/09/2023 às 11:31)
  • 16min de leitura

For anyone who already uses chatbot tools for Facebook Messenger or Instagram DM chatbots, purchasing a robot for WhatsApp Business is an excellent decision, if the goal is to offer immediate support to your leads and customers. Instant messaging applications are usually much faster than other contact methods, such as email. By using a good chatbot you will certainly be able to capture qualified leads, in addition to offering professional service to those who are already your customers.

Currently, there are several chatbot tools for WhatsApp Business available. However, not all of them deliver what they promise. Here at AppTuts, we have already tried several of them. Among the best options, we can recommend:

With any of these tools, especially ManyChat, you can offer 24/7 support, increase your team’s productivity, and automatically collect customer information to open a ticket. In this article, we will present the main chatbots for WhatsApp Business and show the differences between each one so that you can make the right decision.

What is a chatbot?

A chatbot is an automated software that can operate on WhatsApp based on pre-defined rules or using artificial intelligence. Users interact with this chatbot through WhatsApp’s own chat interface. In general, chatbots are used to automatically answer questions and provide information about a company, products, or services.

Currently, WhatsApp is the most used application in many countries. Therefore, you must improve service on this platform considering that your customers are already there. And, for anyone who wants to expand their business to other countries, service through this channel is essential, as this application is the third most downloaded in the world.

So, without further ado, discover the 10 best chatbots to use on WhatsApp Business and professionalize your service.

To delve even deeper into this subject, read our step-by-step guide that teaches you how to create your chatbot.

1. Manychat

Manychat Chatbot for WhatsApp Business

Opening our list of chatbots for WhatsApp Business we have the best of all, Manychat. And it’s no wonder that it’s the best, as it was built directly on the WhatsApp API. With this tool, you can transform any chat on the messenger into a potential sale, in addition to providing excellent support for your customer.

Manychat helps convert visitors into customers through instant service and capturing important information from people who come into contact with your store. As such, you will be able to take this data and use it for other purposes, such as marketing strategies. It is also possible to create specific links that can be sent to your customers and are automatically transformed into QR codes by ManyChat. With this platform, you can add images, videos, files, and emojis to your chatbot to build more personalized communication with your consumers.

With Manychat, you can also win back your customers with notifications after 24 hours by offering automatic product or service updates. Plus, you’ll be able to automatically answer all your customers’ basic questions and easily escalate issues that need more attention to your support team. This quality is a determining factor so that you can reduce the time spent with support agents and shorten response times, increasing customer satisfaction.

You can also create a chatbot in practically any language on Manychat and organize your chatbot flows into folders. This way, you will have a good overview of all conversations you have with your customers via WhatsApp. There is also the “Start flow” feature, where you can implement another flow within your account on the platform, something that makes it easier to create a more intelligent chatbot, as it allows you to reference other flows instead of repeatedly copying and pasting the same one.


  • Allows bulk import of contacts;
  • Helps in capturing leads;
  • Allows you to add custom fields and tags;
  • It has a good user interface.

Points to improve

  • Chatbot services for WhatsApp Business are charged per message;
  • Conversations cannot be viewed and responded to in the mobile app.


  • Pro: $15 (per month)

In addition to a PRO subscription, WhatsApp business accounts are charged per conversation, depending on the contact’s country code.

Try Manychat now. However, if you have already tested it and want to test other chatbot options, discover the 12 best ManyChat alternatives in 2023.

2. Landbot

Landbot Chatbot for WhatsApp Business

Landbot is another option on our list that allows you to create conversational marketing campaigns, engage customers, and provide excellent service without having to leave WhatsApp. Furthermore, the platform focuses on not needing to invest a lot of money to build, implement, and execute messenger strategies, presenting a cheap and efficient chatbot solution.

In Landbot, you can design flows with conditional logic and formulas with just a visual drag-and-drop interface. Additionally, the platform’s free testing environment allows you to try out your WhatsApp bot on your phone while you build it. This way, you can test the settings necessary for good service. At this stage, talk to your customer support team so they can provide you with useful information for the structure you will be putting together.

By opting for this platform, you can offload the most complex conversations to human support and manage any number of agents and chats from a central team inbox. Additionally, you will be able to send and receive data in real-time with native integrations, Webhooks, or the API. One way to make your service even more professional is to monitor how it has been done. Therefore, with Landbot, you can set goals, view reports, and analyze interruptions in the conversation with the platform’s chatbot analytics and see which points need improvement.

We cannot fail to mention that with Landbot you can develop a list of WhatsApp subscribers with the platform’s widget. If you want to develop and launch targeted campaigns on WhatsApp, Landbot offers you a campaign management tool for that. Now, if you value having a good conversation with your customers, you can use this chatbot to send predefined alerts and notifications directly to your consumers’ phones.


  • It has a testing environment;
  • Offers good integrations;
  • Allows data capture for lead conversion;
  • Searching for customer information can be done conversationally;
  • Offers live chat support.

Points to improve

  • Support via chat is only available on the Pro plan;
  • The number of chats is limited.


Monthly plans

  • Starter: $39
  • Pro: $99
  • Business: $300

Annual plans

  • Starter: $31 (per month)
  • Pro: $79 (per month)
  • Business: $300 (per month)

Get to know Landbot right now.

3. Jivochat


Continuing with our chatbot selection for WhatsApp Business, we present Jivochat, a tool that allows you to configure a chatbot to offer quick responses to your customers on WhatsApp. It also allows you to send ready-made message templates in the messenger and serves consumers on other social media platforms. With the integration between Jivochat and WhatsApp Cloud API, you can connect to the messaging application without any intermediary. So that you can test the platform’s service well, it allows the first 1,000 chat sessions in the month to be free.

There are people who prefer to send voice messages and they should not be neglected in the service. As the creators of the platform understand this, Jivochat supports this type of media. They can use the standard WhatsApp feature to record and send voice messages, and all of them will be stored on the platform for as long as your account exists. Another point that deserves attention is that the chatbot responds instantly outside business hours and even during peak hours.

Communication with your customers does not take place on your operators’ phones, but rather within the JivoChat application. As a result, all data is stored in the company profile. This functionality is important because if any employee is removed from the account, they will no longer have access to messages and contacts. Now, if an operator needs the details of an order, send documents or contracts, or show product photos on WhatsApp, they can do this through the app in a simple way.

With JivoChat you also don’t have the headache of receiving spam from unknown numbers and you only need a single registered phone number for all channels. Finally, to learn more about how your team works, you can track the response time, number of missed calls, and the workload of each operator through the platform to check changes that can be made to improve your customer support.


  • Offers many payment options;
  • Allows voice message support;
  • Good user interface;
  • It has message templates;
  • Corrects contact details before passing a customer to the agent.

Points to improve

  • When leaving a chat, it does not tell the visitor that you have left/closed the chat;
  • Does not offer daily visitor statistics in the analysis tools.


  • Basic: Free
  • Pro: $19
  • VIP: $38

Plans are charged for each operator, per month, in the annual payment. The WhatsApp Business plan is only included for free in the VIP Business package.

Try Jivochat now.

4. Flow XO

Flow XO

With Flow XO, you don’t need to be a developer to create your chatbot for WhatsApp Business, as with the platform it only takes a few steps to link your last-gen bot to the world’s most popular messenger. This platform can help companies develop consumer-centric bots that guide potential customers through the sales funnel. And you can test these benefits for free during the platform’s trial period.

By integrating Flow XO with WhatsApp Actions, your company will be able to access the messaging app’s features more efficiently. This tool’s chatbot can help guide the user toward the sales funnel, providing quick and detailed information about the product or directing them to offers and discounts that you schedule. In addition to being a bot that works 24/7, the Flow XO robot can answer thousands of questions daily.

Focusing on a good customer experience, the Flow XO chatbot eliminates the need to collect information through long forms. This is because it seeks to resemble a human conversation. For example, you ask a question, and based on the answer you decide whether to ask the next question. As a result, it can reduce the time your customers spend answering questions, bringing more objectivity and increasing consumer satisfaction.

You can also configure Flow XO to receive payments via a WhatsApp conversation. For example, when identifying a specific product or service that your customer wants to buy, the bot can request payment, specifying the currency and amount to be paid. Then, a link will automatically be created that will take your consumer to a secure payment portal to complete the transaction. Since all payments are processed using Stripe’s engine, you don’t need to handle any credit card information.


  • Allows the creation of fun bots;
  • It has a pre-filter for capturing leads;
  • It has more than 100 integrations with important platforms;
  • Offers links to articles with answers to simple questions;
  • Enables offline support via SMS.

Points to improve

  • There is no markup or user thread.



  • $19 (per month)

*To add 5 more active bots or flows, you need to pay an additional $10 per month. To add another 25,000 interactions the additional cost per month is US$25.

Discover Flow XO now.

If you’ve made it this far, haven’t yet decided which tool to use, and need to save money with this decision, check out our price analysis in the article about what is the cheapest chatbot on the market.

5. Aivo

Continuing with our selection of chatbots for WhatsApp Business, we present Aivo, which aims to help you speed up communication with your customers. Therefore, it launched the Engage tool, which gives its businesses the ability to develop dialogue flows with the help of artificial intelligence. With it, you can send proactive notifications or recurring messaging campaigns through WhatsApp Business. Furthermore, with this platform, you can send notifications to your consumers about the status of a purchase or transaction.

You’ll also be able to make personalized recommendations, announce product launches, and notify you of stock availability. A great way to maximize this reach is by creating interest-segmented lists to send each customer exactly what they need. To keep your customers safer, you can send alerts via push notifications when you detect suspicious account access, unusual purchases, or password changes.

6. Botsify

Botsify allows you to create a chatbot for WhatsApp Business and have a global customer base. This is because it has the Multilingual Chatbot feature. In it, a message can be translated into more than 100 native languages ​​in just a few moments. Additionally, Botsify’s enterprise chatbots are designed to be conversational. This way, they provide customers with quick and accurate answers to their questions. The natural language processing capabilities integrated into the platform allow chatbots to understand and interact with users in an intuitive and natural way.

To further improve your customer experience, simply configure your chatbot according to your brand, tone, and style. Botsify’s robot is capable of handling repetitive tasks, such as answering frequently asked questions. It can also capture leads through conversational forms, so you can create more targeted marketing campaigns. By offering 24/7 availability, the platform helps its customers get answers to their questions at any time.

7. Engage Sinch

Engage Sinch was created with the needs of medium and large companies in mind, being an easy-to-use WhatsApp Business chatbot. It allows users to create conversation sequences in a simple way, optimizing customer communication and making it more intuitive and professional. Even though automation is the main objective, Engage Sinch offers other features, such as ticket assignment. For example, you can easily drag and drop tickets generated from WhatsApp chatbot appointments.

One of the features that stands out on this platform is the ability to collect user characteristics. This information is stored as conversations with the chatbot occur. This makes it possible to create more personalized interactions with customers, focusing on their needs. You can use this data to send personalized and targeted notifications, news, and promotions through WhatsApp.

8. Leadster

Continuing with our chatbot selection for WhatsApp Business, we present Leadster, a tool that allows you to forward only qualified leads to your sales team’s WhatsApp. By sending the details gathered during the messenger conversation to your representatives’ contacts, service becomes more accurate and the sales cycle is reduced. The platform’s proactive approach is also worth highlighting. After all, unlike WhatsApp’s passive static button approach, it can increase your sales result by up to 105%.

Using a message inviting your visitor to convert is at least twice as effective as an attention-grabbing design. For this reason, Leadster provides proactive features that help convert leads on the platform. All service data can be monitored on your metrics panel, without you having to rely on spreadsheets or manual work.

9. Raphiwha

Raphiwha provides a chatbot for WhatsApp focused on mass communication. This tool makes it possible to associate a number with your business messenger account, set up a webhook, and send and receive messages. It also features a chat management interface, which helps answer questions, in addition to an automatic response chatbot. Since Raphiwha doesn’t provide numbers, you can pair yours to interact with the API and test the bot.

With Raphiwha you can train your chatbot by setting up automated responses to common questions. Furthermore, you can program your bot with your company’s language and even use the platform’s code models to send and receive texts, images, audio, links, emojis, and PDF files. All of this can be done simply and you don’t need to be a developer to enjoy Raphiwha’s services.

10. Zendesk

Zendesk is, without a doubt, one of the most recognized solutions in the chatbot market for WhatsApp Business. With a simple system, you can set up a chatbot on Zendesk in just a few minutes. It also allows you to customize the virtual assistant by region, brand, language, and department. Furthermore, with this tool, you won’t miss any messages from your customers, as it has a real-time notification feature.

Zendesk has automation and artificial intelligence built in so you can serve more customers. The tool also makes it easy for the service to be completely personalized to meet your needs. All customer information is stored in a centralized workspace, so your customer service agents have all the tools and customer context to provide personalized support across any channel.

How to create a chatbot on WhatsApp Business?

To create a chatbot on WhatsApp Business you will need a tool like Landbot, for example. You will access the Landbot platform and choose the option to create a chatbot for WhatsApp. Follow the design steps and once you have the chatbot configured, connect it to your WhatsApp Business account via the API and you are ready to interact with your customers.

What is the best chatbot for WhatsApp Business?

ManyChat is often touted as the best chatbot for WhatsApp Business due to its ease of use, robustness, and advanced features it offers. Its interface is user-friendly and allows the creation of highly interactive bots. However, it is worth mentioning that Landbot is also an excellent tool that offers advanced features for companies.

What is the best chatbot platform on WhatsApp?

ManyChat, one of the most used chatbots in the world, stands out as the best chatbot platform for WhatsApp. In addition to offering a series of tools and integrations that make life easier for those who create bots, it also has an intuitive interface that makes the end-user experience simpler.

How to make a free WhatsApp chatbot?

It is possible to create a chatbot on WhatsApp for free, however, it may be somewhat limited in terms of functionality, as well as security-related issues. For more advanced features and a more professional and secure experience, tools like ManyChat are the most recommended, although they are paid.

How much does a WhatsApp Chatbot cost?

As in any other application segment, the price of these tools varies greatly. Depending on the tool you choose to create and manage your chatbot for WhatsApp, the price can vary from $15 to $49. This price can be influenced by factors such as the number of messages, advanced features, and integrations.

What is the best WhatsApp system for companies?

Landbot is considered one of the best WhatsApp systems for companies. It offers a combination of ease of use and powerful functionality, allowing companies to create chatbots that take their customer service to the next level. Furthermore, Landbot provides seamless integration with WhatsApp Business.