What to write in your Instagram bio in 2023: 10 Ideas

  • Por Sophia Silva
  • 13/07/2023 às 13:56 atualizado em (13/07/2023 às 13:56)
  • 6min de leitura

Having a good Instagram bio is an essential step toward success on the platform. After all, it is the first contact that everyone who visits your profile will have with you. However, we often run out of ideas about what to write in the Instagram bio.

So that you can have the best bio possible, it is recommended that you use one of the platforms to put the link in bio. But we can already say that the best of them, with a reasonable price and many tools, is:

In this article, we are going to talk about some of the best ideas for you to create a successful Instagram bio. And to make it more distinctive, use one of the fonts for Instagram on iPhone!

1. Link in bio

link in bio what to write in Instagram bio

The first idea of ​​what to write in the Instagram bio is a link! After all, with it, you can easily redirect those who visit your profile to your other social networks, sales websites, blogs, and much more.

To do this, it is highly recommended that you use a landing page platform such as the Linktree alternatives. However, we highly recommend you use Taplink.

This tool is complete, offering many customization options and what to add to your landing page. You can add links to any other platform, videos, or images, use themes to change colors, share your Spotify, and more.

All this at a very affordable price! Oh, and if you don’t want to spend anything, the platform also offers a free version. So don’t waste time and check out Taplink right now!


Another good idea is to write quotes in your Instagram bio, as they can make your profile stand out. With quotes, you can draw attention, tell jokes, and much more, all with ease. We have an article with the best Instagram bio ideas so you can easily fill out your bio!

Some examples of quotes you can use on your bio:

  • Every day I create a life I love
  • In a world of worriers, be a warrior
  • Sprinkling a bit of magic
  • Making mistakes is better than faking perfection
  • Be yourself, there’s no one better

3.Details about your business

Including some information about your business in the bio is always a good option. This information can include a wide variety of things, but here are some examples:

  • Address;
  • Contact phone;
  • Call-to-action button for those visiting your profile to be able to place orders or book appointments through Instagram;
  • WhatsApp;
  • Brief description of the business.

4. Company news

Another good idea is to add some of your company’s news in the bio. For example, if your company received an award or was mentioned in a famous magazine, it my be a good idea to write this in the bio.

Or if your company has expanded the location it serves, writing “Now we serve X location” will help you to win new customers in the new location.

Think about what’s happening at your company and if you have any interesting news, include it in the bio!

5. New releases

releases What to write in Instagram bio

Did you have a new release? A new product just came out? This is another idea to write in your Instagram bio! For example:

  • Product. Limited edition! Learn more on our page!

Also, it’s always interesting to include promotions in the bio:

  • x% discount on our products! Check it out on the website!

That’s a good idea to increase the conversion of visitors into customers!

6. Celebrity quotations

Everyone likes celebrity quotations. These quotations are a good way to expose a little bit of an idea or ideal that you agree with, using the words of someone already consecrated. For example:

  • “If you spend too much time thinking about a thing, you’ll never get it done”. – Bruce Lee
  • “Lost time is never found again”. – Benjamin Franklin
  • “Opportunities multiply as they are seized”. – Sun Tzu
  • “Hell is other people.” – Sartre
  • “Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein
  • “Not all those who wander are lost” – JRR Tolkien
  • “Life is what happens when you’re busy making other plans.” – John Lennon
  • “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt
  • “I think, therefore I am.” – Descartes
  • “Eighty percent of success is showing up.” – Woody Allen

7. Emojis

Another interesting option to write in your Instagram bio are the good old emojis. However, it’s always good to avoid putting too many emojis! That’s because an exaggerated amount of them ends up negatively affecting the accessibility of your bio, especially for those with vision impairment.

So use them, but not too much. They are particularly good for drawing attention to something you want to highlight!

8. Hashtags

Oh, hashtags. Hashtags in your bio are clickable links. However, keep in mind that bios do not appear in search results for hashtags. That is, this is not a way to make your profile easier to find.

Now, creating a hashtag for your brand and using it is a great way to both promote your page and increase the amount of user content related to your brand!

If you want to add hashtags to your posts, come check out our list of the most popular hashtags on Instagram!

9. Have a good profile picture

Your profile picture is part of your bio, and in turn, part of the first impression visitors will have of your brand and profile. That is, the ideal photo depends a lot on what you work with. If you own a business, your logo or an image of the headquarters are good ideas.

Now, if you’re a content creator or something along those lines, a photo of your face (of course, very stylized), might just be the right option. Also, remember to use a circular photo so Instagram doesn’t cut out important information.

10. Add a category

category What to write in Instagram bio

This tip is only valid for those who have a professional profile on Instagram, as categories are only available for this type of account. This category will appear right below your name, making it even simpler for new visitors to find out what your profile is about.

Also, adding a category is a good idea of ​​what to write in your Instagram bio as it can help free up the precious space you have to use in your bio.

What should I write in my Instagram bio?

Ideally, for business profiles, you should include information relevant to the business, such as address, contact details, and area. In personal profiles, say where you’re from, profession, and related information.

How to make a beautiful bio?

In general, avoid putting hashtags in the bio (or use a branded hashtag), use a few emojis, and write concisely.

What to write in a bio?

Try to summarize who you (or your company) are. To do this, write a little about your work area, where you live, or use a sentence or quote to demonstrate your thoughts.

How to make an Instagram bio with different fonts?

There are many websites and apps to make Instagram bios with different handwriting. Instagram Fonts is a great example of this, where you can write the text and get it already written in a different font!