20 most followed Instagram profiles (2023)

  • Por Sophia Silva
  • 13/11/2020 às 17:05 atualizado em (06/02/2023 às 20:00)
  • 10min de leitura

Instagram has been the social media network that has had the most engagement for quite a few years now. Amazingly so, it has users that are more engaged than even Facebook and TikTok – although the number of users doesn’t come close to Zuckerberg’s main platform -, many artists and celebrities use their accounts to talk about their routines and to divulge their work.

You’ll see in this article that the majority of the most followed Instagram profiles belong to varying artists, including musicians, actors, models, and even some soccer players. Keep reading down below to find out which ones are these profiles, and find out which ones are the best apps to get Instagram followers!

Tip: If you’re new to Instagram, learn here what to do if you think Instagram is down or if you’re missing new Instagram features, and check out our tips on how to better use Instagram Direct Messages!

most followed Instagram profiles

1. Instagram

The account on Instagram that has the highest number of followers is (un)surprisingly Instagram’s very own account, with 599 million followers! This is one of the most clear-cut accounts, with an unmistakable purpose: to show off the most popular and the best trends and people on the platform.

They also promote IGTV content that they, themselves, produce, which actually makes it a somewhat more interactive account as well. It’s likely that this account will always be #1 among the most followed Instagram profiles. Follow this link to see it!

Instagram most followed Instagram profiles

2. Cristiano Ronaldo

At number 2, we have Cristiano Ronaldo, one of the most famous soccer players around. On Instagram, he has reached a whopping 541 million followers, and he even was the first person to break the 400 million followers mark.

The captain of the National Portuguese soccer team has a relatively unsurprising profile: his posts mostly revolve around pictures of his family, of him playing soccer, and just of him doing his own things and enjoying his high life. Follow this link to see his profile.

cristiano ronaldo most followed Instagram profiles

3. Lionel Messi

Another very popular Instagram profile on our list belongs to Lionel Messi, another very famous soccer player, and personality. He is the captain of Barcelona FC, and the Argentinian National soccer team, and currently sits at 425 million followers.

His Instagram page is filled with pictures of him playing, many shots and takes of his personal life, and even insights about the events in which he participates. Follow this link to see his profile.

messi most followed Instagram profiles

4. Kylie Jenner

A profile that broke 378 million followers (and she just barely does it!), Kylie Jenner is the first of many Jenners and Kardashians on this list, and she is potentially the biggest Instagram star on this list. She even holds several spots among the top 20 most-liked Instagram posts!

On her profile, you’ll see posts about her modeling work, as well as her personal life, including baby pictures and pictures with her partner. Follow this link to see her profile.

kylie jenner most followed Instagram profiles

5. Selena Gomez

Selena Gomez is an always present character in any list that features the most-liked Instagram posts. Currently, her account is one of the most followed Instagram profiles, holding 372 million followers. It is worthy of note that she’s been featured in Time’s most influential people of 2020!

The musician and actress have a profile focused on mostly herself, with selfies, pictures of her at events, and of her friends. On her profile, you’ll also find some political posts with anti-racist stances. Follow this link to see her profile.

Selena Gomez most followed Instagram profiles

6. Dwayne ‘The Rock’ Johnson

Dwayne “The Rock” Johnson takes spot number 6 in this list, having amassed 359 million followers on his Instagram profile. He is the only wrestler to be featured in the top 20 most-followed Instagram profiles!

Other than starring in the WWE (and being extremely famous due to it), he has become a world-famous actor. On his account, you’ll see a lot of pictures of him filming, of him in the gym, and posts about his family. Follow this link to see his profile.

the rock most followed Instagram profiles

7. Ariana Grande

Ariana Grande, the global superstar musician, takes spot number seven with 353 million followers on her profile. She’s one of the few to have broken the 350 million mark! And it is certainly worthwhile mentioning that she’s one of the most followed women on Instagram, and she’s one of the most popular artists on Spotify!

Since she’s certainly one of the most famous and popular artists anywhere around the globe, it is only expected that she’d be extremely popular on one of the largest social networks. On her profile, you’ll see many pictures of her performances, of her meeting celebrities, and depictions of her life, in general. Follow this link to see her profile.

Tip: If you like using Spotify, check out our Spotify tips and tricks and learn how to fix the most common Spotify problems!

ariana grande most followed Instagram profiles

8. Kim Kardashian

Yep, already another Kardashian or Jenner on our list. Kim Kardashian holds spot number 8 with 341 million followers, and she might as well be the most famous of them all.

She has a pretty cookie-cutter account, with posts of her modeling, pictures of the events she attends, and several older family photos. Follow this link to see her profile.

kim kardashian most followed Instagram profiles

9. Beyoncé

It might be somewhat surprising to find Beyoncé this far down the list, but even in 9th place, she is at 294 million followers on Instagram. Her pregnancy announcement post, which can be seen by following this link, was also one of the most liked posts on Instagram at the time.

She has a relatively straightforward profile, in which you will find many shots from her performances and professional work, as well as some personal posts and pictures sprinkled in between. Follow this link to see her profile.

beyoncé most followed Instagram profiles

10. Khloé Kardashian

The second of the Kardashians and Jenners in this list is Khloé Kardashian, who takes 10th place with 290 million followers.

The model and social media personality has, along with her family, made a name by posting about their lives, businesses, and activities on Instagram. Follow this link to see her profile.

kloe kardashian most followed Instagram profiles

11. Justin Bieber

He’s one of the biggest and most famous pop stars around the globe, and as such, it is expected that he would have one of the most followed Instagram profiles. Justin Bieber currently has 274 million followers on Instagram.

His profile is a bit goofier and more fun than most other pop stars, so you can expect to find some pranks, cartoon versions of himself, and even the more standard pictures of him with his friends. Follow this link to see his profile.

Justin Bieber

12. Kendall Jenner

Another person in the Jenner family (we warned you there would be a few) is Kendall Jenner, whose Instagram profile is the 12th most followed with 272 million followers, currently.

The model’s account is quite predictable, with promotions of her photoshoots and fashion work, selfies, and several pictures of her private life. Follow this link to see her profile.

kendal jenner most followed Instagram profiles

13. Nike

The first of the few brands on our list is Nike, one which has most definitely realized the importance of being present on social media platforms. This account is amazingly successful, and it can even be considered somewhat artistic, holding 263 million followers.

The profile is one that will change and adapt to the brand, with a good mix of videos and photos. They also create quite a lot of IGTV content, which only makes them stronger. Follow this link to see this profile.

nike most followed Instagram profiles

14. National Geographic

The second of the brands to make the list (other than Instagram, of course) is National Geographic, the renowned nature magazine. It has taken full advantage of the type of media that Instagram is meant for (visual), and sharing them with its 257 million followers,

On the profile, you will find photos taken by professional photographers, as well as breathtaking videos from all around the globe. Follow this link to see this profile.

national geographic most followed Instagram profiles

15. Taylor Swift

Taylor Swift is one of the most influential people of the current day, having been placed in Time’s most influential people in the world in 2010, 2015, and 2019, and several other very highly important lists. On Instagram, her profile sits at 241 million followers.

Even though she’s so highly successful, she’s at the 15th spot. On her profile, you’ll find many Story Highlights, shots from her performances, and promotions of her latest work, as well as the expected selfies and personal posts. Follow this link to see her profile.

taylor swift most followed Instagram profiles

16. Virat Kohli

Famous Indian cricketer, Virat Kohli is one of the few personalities high on the list hailing from India! In his 235 million followers profile, you’ll find a mix of personal life and love for the sport.

If you want to check it out for yourself, click right here!

virat kohli most followed Instagram profiles

17. Jennifer Lopez

Another actor on the list, we have Jennifer Lopez, whose Instagram account is among the most followed profiles with 232 million followers. She is one of the most engaged celebrities when it comes to Instagram.

She posts many behind-the-scenes shots, and promotions for her music and videos, as well as a lot of Story Highlights from the events she has attended. Follow this link to see her profile.

Jennifer Lopez

18. Kourtney Kardashian

Next up on our list, barely making it, we have the last relevant heir of the popular social media family, Kourtney Kardashian! The American media personality, socialite, and model has posts like what you can expect to see in her sisters’ profiles. Sitting at 210 million followers, she’s a force to be reckoned with!

If you want to keep up with her career, click right here to check out her profile!

kourtney kardashian

19. Nicki Minaj

Nicki Minaj is yet another of the musicians and singers who takes a spot on our list, with 208 million followers. While she’s not as influential as some people on this list, she has received a huge amount of awards in the past.

Her profile is another very standard one. Here, you’ll see a lot of pictures from her tours and her events, her personal life, and even a few of her fans’ pictures. Follow this link to see her profile.

nicki minaj

20. Neymar

The last of the soccer players on our list, Neymar is certainly one of the most famous people in the world. The Brazilian player, who currently plays for Paris Saint-Germain and the Brazilian national soccer team, has 202 million followers on Instagram.

As you can probably expect, his account is filled with pictures of himself playing soccer, hanging out with other celebrities, and all of the luxuries that this amount of fame grants him. Follow this link to see his profile.


21. Miley Cyrus

Miley Cyrus, whose career effectively started when she was merely 9 years old, and whose fame came to be when she was 14 years old, has now become one of the biggest pop stars in the world, and on Instagram, she has 194 million followers.

Her profile is pretty predictable for a celebrity, filled with selfies, pictures from her photoshoots, and of her attending many events. She also teases new content and does announcements on Instagram. Follow this link to see her profile.

miley cyrus

Which ones are the best Instagram profiles among the most followed in your opinion?

We hope you liked this list and, if you did, help sate the curiosity of your friends by sharing the article. Don’t forget to also check out some of our Instagram tips, such as the best websites to get Instagram followers, the most popular Instagram hashtags, and even our Instagram bio ideas!