How to pin a post on Instagram

  • Por Sophia Silva
  • 10/02/2023 às 8:43 atualizado em (20/02/2023 às 2:23)
  • 5min de leitura

You surely already know that Instagram is one of the most used social networks in the world and that the App is perfect for promoting businesses and producing content. Despite this, do you know how to exploit the benefits of all the tools the platform has to offer? In this article, we’ll teach you how to pin a post on Instagram.

What is pinning a post on Instagram?

The feature of highlighting posts on Instagram is not exactly a novelty on the network. Previously, it was already possible to highlight the contents that should have more visibility on the platform through Stories. For this, the user needed to insert the posts in the Stories and then save them in highlights.

Despite being a widely used option, the highlights were not so practical, since the way to save them was not always interesting for the user. With that in mind, Instagram added the option to pin feed posts, following in the footsteps of other social networks like Twitter and TikTok, for example.

Why pin a post?

This feature is quite interesting, as it brings a lot of visibility to the content that the user wants to show on their profile. When accessing the page, the posts are the first information that the visitor can access. With this, information about products, services, or content relevant to the page gains instant visibility.

Another advantage of the tool is that you can pin photos or videos that are already in your feed. Therefore, it is not necessary to create a new post to pin it. The feature is super practical to use and serves both business and content producer profiles and those who just want to have a more organized feed.

How to pin a post on Instagram

Next, we’ll show you a detailed step-by-step for you to start pinning your posts and increase the visibility of the most relevant content.

First, go to your Instagram profile, select the photo you want to pin, and click on the three dots to the right of your name. Then just select the option “Pin to your profile” and the action will be completed.

how to pin a post on Instagram

After pinning, Instagram moves the post to the first row of the feed and marks it with the thumbtack icon in the upper right corner of the image. This way, you can view the posts that are pinned and make changes when needed.

three pinned images

How many photos can I pin to Instagram?

It is important to note that Instagram does not allow pinning more than 3 posts at a time. Therefore, when trying to pin a new publication, the App will inform you that you have already reached the limit of pinned publications. In that case, you can replace the last pinned post with the current one or you can also manually remove any of the posts from the grid.

pin limit how to pin a post on Instagram

How to pin a Reels on Instagram?

In addition to being available in a specific tab, Reels also appear in your feed. Therefore, you can pin it normally by following the steps outlined in this article.

How to unpin a post

To unpin the post, just follow the same path described above: open the pinned photo, click on the three dots in the upper right corner, and select the “Unpin from Profile” option.

unpin how to pin a post on Instagram

More tips for organizing your Instagram feed

The feed is the “business card” of your Instagram page. This is how users get to know you better, learn a little more about what you do, your tastes, preferences, places you go, and much more.

If you own a business or are a digital influencer, it’s even more important to stay organized and promote a nice look that attracts your target audience’s attention and drives them to take desired actions. In addition to the pinning tool, there are other resources that can help you with this. So, now that you know all about how to pin a post on Instagram, check out the main tips below!

1- Establish a standard

Not all photos in the feed need to be square and have the same size or width, but it’s important to have control because varying too much in image format can pollute your page. So try to maintain symmetry.

2- Define your color palette

To make the profile more harmonious, a good tip is to have a color palette and define the types of filters that you should use in your photos with that identity in mind.

3- Plan your photo composition

A great villain when it comes to organizing the feed is the lack of planning for the posts. To avoid this problem, try to preview how the page with the chosen images will look. If you need help, we have a list of Apps that will save you.

4- Have an identity

If you use Instagram for business or are a digital influencer, it is essential to have a well-defined theme so that your followers already know what type of content they’ll find. In addition, defining the identity of the profile also facilitates the understanding of your field of activity, attracting new followers.

5- Abuse of creativity

Following standards and planning is good, but being original is even better. Therefore, produce content your way and reinforce your purpose on the network. This will definitely attract a lot of engagement.

Did you like learning how to pin a post on Instagram?

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