Why the frequency with which you post on Instagram is important?
It’s very common for veteran users to mention that the usual recommendation is to post on Instagram at least once a day and no more than three times. If your goal is to get quick and real results within Instagram, don’t forget to make your daily posts!
For example, if you make a post today, but during the rest of the week you forget to follow it up, right away your audience’s engagement with your profile will drop significantly in a frightening way.
One of the most important tasks you can give yourself is to study the time when your audience is active and able to participate in your posts. This will definitely create a constant userbase ready to engage with your content.
Talking about frequency, you need to keep it steady at all times with your posting schedule, and don’t forget to show clarity in your posts. What do we mean by display clarity?
We know that 98% of users expect to see the real-life behind-the-scenes of an influencer, so they stay active during hours when they already know they’ll have access to that content.
However, some people don’t like the process of showing the day-to-day, of showing a lot of intimacy with the followerbase through the Stories, but there is a consensus that this is necessary for the growth of any profile.
Accounts that classify themselves as companies or content creators will give you access to the insights of your page, making your entire posting process easier.
Insights are nothing more than all the information within a profile.
Information such as: time when you have the most active audience, age group of your followers, their location and so on. It is always necessary that you properly pay attention to this feature and learn it thoroughly, so that you won’t end up creating your content randomly, with no strategies in order.
Remember to post on Instagram new and surprising things, as they tend to drive engagement, improving your standing in the algorithm and sometimes even pleasing your followers.
Social media professionals who advise posting at least 3 times a week understand that the relationship with the audience is the key part of growing a page.
Therefore, avoid making posts without any reason, and about things that are not associated with your brand or business. If you want to grow on Instagram and make your brand achieve good results, the best way is to plan ahead.
In addition to keeping your frequency high with your followers, you make your brand spread further and be much more recognized.
Some simple tips that can be applied are:
- Always have an idea of what to post on Instagram, plan them ahead during the week.
- Make sure the images you are using are the proper size.
- Choose the right hashtags to help give your posts the exposition they deserve.
- Your Instagram Stories can be posted more frequently. As we stated here before, followers usually like seeing behind-the-scenes, so the more the better!