24 email marketing tools: comparing prices
24 email marketing tools: comparing prices
24 email marketing tools: comparing prices

24 email marketing tools: comparing prices


Anyone who has even thought about starting their own business must have heard of Email Marketing. In fact, even those who do not have much knowledge in this area have already encountered or received those emails with offers, news, or information about a purchase.


You can’t argue as to the importance of using email marketing to improve your relationship with customers, but there is a big question: which tool to use? There are many different platforms and several of them are very complete and of good quality. In cases like this, it ends up being smarter to consider the price and utilities of each one. This makes it easier to choose.

With that in mind, we’ve separated some of the top Email Marketing tools today and compared their prices. You can check it all out in more detail below!

1. E-Goi

The E-Goi platform is an excellent choice in the field of email marketing. It allows you to create, edit and send newsletters to your mailing list subscribers.

E-Goi also has its own templates, ideal for beginners in email marketing. In addition to the tool, E-Goi also has systems for sending notifications on the web and in mobile apps.

The issue of prices is very interesting, as it even has plans like the Starter and Pro, but everything is customized. You select what you need and it gives you a price based on that.

What we can say is that subscriptions start from £7 per month. Just choose your custom plan and see how much it works for your business. To check out more, just follow the link on the official website and use the coupon LARROSSA50 to guarantee 50% off your plan subscription!

2. SendinBlue

sendinblue email marketing

Next up, we have SendinBlue. This is easily one of the best email marketing systems you can find right now, so it’s worth checking out.

It not only allows you to configure the sending of emails, but you can change the layout of emails and use SMS services to send messages. In terms of pricing, SendinBlue has several plans:

  • Free: no cost – Unlimited Contacts
  • Lite: $25 per month – Unlimited contacts and no daily sending quota
  • Premium: $65 per month  – Unlimited contacts, marketing automation, Facebook ads, chat, shipping time optimization, landing page editor, and multi-user access
  • Enterprise: Custom pricing for the enterprise – Premium features, support for 10+ users, managed configurations and priority support, dedicated account handler, dedicated infrastructure, priority send, and SSO (SAML).

If you found it interesting, just check out more at the link.

3. Mailchimp

There’s a good chance you’ve heard of Mailchimp, considering how popular it is. But more than that, it’s also one of the most useful email marketing tools you can find today.

It offers an excellent email editor, lists your contacts’ profiles, checks the interactions performed, etc. It even comes with nine different mobile apps.

All so you can send emails, check your status, check possible interactions with your contacts, and much more. Current prices are as follows, considering 500 contacts:

  • Free: no cost – 7 marketing channels, 1-step automation, basic templates, marketing CRM, surveys, custom websites, and domains
  • Essentials: $9.99 per month – Free features, all email templates, multi-step automation, custom branding, 24/7 support
  • Standard: $14.99 per month  – Essential Features, Customer Journey Builder, Advanced Audience Insights, Ads, Customizable Templates, and Behavioral Targeting Automation
  • Premium: $299 per month – Standard features, advanced segmentation, multi-variety testing, unlimited uses, and role-based access and phone support

You can learn more about Mailchimp at the link.

4. GetResponse

GetResponse isn’t that different from other email marketing tools, but it does have some pretty cool functionality. Basically, its email editor lets you preview the look of your messages.

This goes for how they will be on PC or smartphones. As it is very important to know if the layout works well both ways, this is a more than positive point.

The tool also gives the option to import images from Flickr, Facebook, and iStock. Other than that, there is an option to sell products directly from your emails by adding PayPal buttons in the message.

Another very interesting feature makes it easier to schedule emails to be sent, as you can simply drag messages to a specific day on the calendar. The prices are as follows:

  • Free: no cost – up to 500 contacts, unlimited newsletters, 1 landing page, limited website builder
  • Email Marketing: $19 per month – Everything from Free, at least 1000 contacts, autoresponders, unlimited landing pages, unlimited website builder, basic segmentation, email scheduling, Facebook ads, and digital product sales
  • Marketing Automation: $59 per month – Everything from Email Marketing, marketing automation, event-based automation, webinars, advanced segmentation, contact scoring, sales funnels
  • Ecommerce Marketing: $119 per month – Everything from Marketing Automation, quick transactional emails, e-commerce segmentation, abandoned cart recovery, promo codes, product recommendations, web push notifications
  • Max: Custom pricing for the enterprise – Everything from Professional, transaction emails, dedicated support, dedicated IP address, deliverability consulting, single sign-on (SSO), webinars (500 attendees), and email campaign consulting mail

Check out more about GetResponse by going to the link.

5. BombBomb

BombBomb is a little different from other Email Marketing tools. Although it is normal to see these platforms focus on layout and email templates, BombBomb prefers to work with videos.

You can record videos directly with their app or upload existing files. Then, they are sent out like regular newsletters, and your contacts can even respond with videos if they want.

The idea is very interesting and the price is as follows:

  • Essentials: $39 per month, per person
  • Plus: $69 per month, per person

If you’re interested, you can check out more at this link.

6. Active Campaign

Active Campaign is a good option for anyone who wants to get their customers’ attention. As it already includes a complete CRM system and marketing automation program, it is easier to improve customer relationships.

It helps you gather detailed information about each of your customers, breaking them down into lists based on interests, locations, etc. The cool thing is that it also includes a very interesting email editor, which allows you to make the design the way you imagine it.

Subscriptions currently available cost the following:

  • Lite: $9 per month
  • Plus: $49 per month
  • Professional: $129 per month
  • Enterprise: $229 per month

For those interested, you can check even more by accessing the link.

7. Campayn

Campayn is a very good option for those who are starting to think about sending emails in a more serious and professional way. We say this because it is very easy to learn to use and has a very simple and intuitive interface.

It also allows you to import your contacts from various other apps and services such as Gmail, Yahoo! Mail, Outlook, etc. The app also offers beautiful templates for your emails, as well as an editor.

Sending messages is also facilitated, being possible to segment your contact lists according to the content of the emails. Prices are as follows:

  • Basic (500 contacts): for free – up to 12,500 emails to 500 different contacts
  • Basic (3,000 contacts): $19 per month – up to 15,000 emails to 3,000 different contacts
  • Unlimited (3,000 contacts): $39 per month – unlimited emails to 3,000 different contacts
  • Basic (5,000 contacts): $49 per month – 25,000 emails to 5,000 different contacts
  • Unlimited (5,000 contacts): $99 per month – Unlimited emails to 5,000 different contacts
  • Basic (10,000 contacts): $69 per month – 50,000 emails to 10,000 different contacts
  • Unlimited (10,000 contacts): $139 per month – Unlimited emails to 10,000 different contacts
  • Basic (25,000 contacts): $149 per month – 125,000 emails to 25,000 different contacts
  • Unlimited (25,000 contacts): $299 per month – Unlimited emails to 25,000 different contacts
  • Basic (50,000 contacts): $199 per month – 250,000 emails to 50,000 different contacts
  • Unlimited (50,000 contacts): $399 per month – Unlimited emails to 50,000 different contacts
  • Basic (75,000 contacts): $249 per month – 375,000 emails to 75,000 different contacts
  • Unlimited (75,000 contacts): $499 per month – Unlimited emails to 75,000 different contacts
  • Basic (100,000 contacts): $299 per month – 500,000 emails to 100,000 different contacts
  • Unlimited (100,000 contacts): $599 per month – Unlimited emails to 100,000 different contacts

For those who liked the tool, just access the official website.

8. Constant Contact

Constant Contact can be considered more specific than other Email Marketing tools. Overall, it is best suited for those who maintain very constant contact with their customers.

This happens with those who hold many events, promotions and offer discounts on their products, for example. The tool can help you plan future events, create pages for registration and attendance confirmation, send reminders to your contacts via email and social networks, etc. Subscription plans are below:

  • Core: $9,99 per month
  • Plus: $45 per month

You can check it all out with the link.

9. AWeber

aweber email marketing

AWeber focuses on getting people who are really interested in your products/services to receive your emails. It natively integrates with WordPress, PayPal, and Facebook so you can add people who already have some kind of interaction with your business.

In addition, there are two very interesting mobile apps where you can check your status and add subscribers on the go. Prices can be seen below:

  • Basic: free – Up to 500 subscribers
  • Pro: ranges from $16,15 to $146,15 per month – 500 to 25,000 subscribers

If you found it interesting, you can check out more by accessing the link.

10. Benchmark Email

Our next suggestion is Benchmark Email, which helps you send beautifully designed emails to any platform. Their email editor lets you choose from a wide variety of layouts for text and media.

You can even spice up the design with different color schemes, something you can change depending on the messages. The tool’s interface is very clean and can be used in many different languages.

Pricing is highly dependent on your number of contacts, which can be fully customized. So let’s start from the base price of the minimum of 500 contacts:

  • Free: no cost – Up to 3500 emails per month – Suggested for beginners
  • Pro : $11 per month – Unlimited emails per month – Suggested for small and medium-sized companies
  • Enterprise: Starting at $611 per month, at least 125,000 contacts – Unlimited emails per month – Suggested for large companies

If you found Benchmark Email cool, you can check it out with this link.

11. Campaign Monitor

Campaign Monitor is well suited for anyone who wants their emails to stand out. It makes the task of creating your own layouts much easier, giving you tools to customize templates as you wish.

If you have good programming skills, you can go further and create very interesting and different designs. The prices are as follows for 500 contacts:

  • Basic: $9 per month
  • Unlimited: $29 per month
  • Premier: $149 per month

If you’re interested, you can check out more about Campaign Monitor at the link.

12. MailerLite

Our next tip is MailerLite, which isn’t that different from the other email marketing tools on our list. They have email automation and customization, landing pages, and 24/7 support.

Basically, it is a very complete option that cannot go unnoticed. Current plans are:

  • Free: no cost – 12,000 emails to up to 1,000 contacts
  • Growing Business: from $9 per month – unlimited emails for up to 1,000 contacts
  • Advanced: $19 per month – unlimited emails for up to 1,000 contacts and unlimited users
  • Enterprise: Custom prices, custom number of contacts

If you liked MailerLite, just check out the official website to find out more.

13. Mad Mimi

Mad Mimi mainly focuses on sending emails rather than worrying about other marketing strategies. This is great for those who really only need this feature and don’t really care about the rest yet.

The email editor is very easy to use and offers themes based on color schemes and content blocks. It is still possible to integrate the app with some social networks.

Pricing is entirely based on the features offered and the number of contacts, but the basis of the plans is:

  • Basic: from $10 per month – from 500 contacts
  • Pro: from $42 per month – from 10,000 contacts
  • Silver: from $199 per month – from 50,000 contacts
  • Gold: from $1,049 per month – from 350,000 contacts

Check out more about Mad Mimi at this link.

14. Mailigen

Mailigen is a tool that allows you to combine email marketing with mobile features. In this way, it is easier to reach your target audience by segmenting the medium in which the messages will be sent.

The cool thing is that you will have unique features for the device type. The most usual email is very familiar and with known functions, while the SMS is focused on objectivity and ends up being more efficient for shorter ads.

The pricing scheme varies entirely depending on your subscribers. On a minimum base of 500 subscribers, the price is $10 per month and goes up from there. If you found it interesting, just access the link to learn more.

15. FreshMail

FreshMail is the perfect tool for anyone who wants to make their emails more interesting. It offers differentiated templates, with high-resolution images, attractive fonts, and very detailed layouts.

You can also create your own designs, which is a good idea for anyone who wants something personalized. The best thing is that the email editor is very simple and easy to learn to use.

Like so many others, prices vary depending on the number of contacts you have. Still, the basics for a minimum of 1,000 subscribers are:

  • Starter: from $13 per month
  • Standard: Starting at $49 per month
  • Pro: Starting at $99 per month
  • Enterprise: Starting at $662 per month

If you are interested, you can learn more about FreshMail at the link.

16. Emma

The Emma tool can be great in the entire process of planning, creating, designing, and sending your email marketing. That’s because it’s very easy to use, comes with beautiful email templates, offers specific layouts for certain occasions, and much more.

If you can still spend a little, the Emma team can still create custom designs for your business and brand. Quite interesting, isn’t it? But this comes with the following prices:

  • Pro: Starting at $99 per month
  • +Plus: from $159 per month
  • Emma HQ: From $299 per month

Check out more about the tool by accessing the link.

17. iContact

iContact is another option worth considering. It has a very good tool so you can add all your contacts from different apps to your email list.

It can even be integrated with other apps to see what your customers are buying. This definitely makes it easier to gather information to segment your lists.

You can also use iContact to make updates on Twitter and Facebook so that there is sync with the sending of your emails. The scheme works based on the number of your contacts.

The prices are as follows:

  • Free: No cost, up to 500 contacts
  • Advanced: $23 per month, up to 1500 contacts, with options for more contacts

Of course, the price goes up according to your subscriber list. You can check all this and more at the link.

18. Mailjet

Mailjet is an excellent alternative for both experienced users and beginners. It has a simple interface and allows you to customize email themes and layouts.

You can also segment the audience of emails based on sent messages. Their prices are currently:

  • Free: no cost – up to 6,000 emails per month
  • Essential: $15 per month – up to 15,000 submissions per month
  • Premium: $25 per month – up to 15,000 submissions per month and extra functionality
  • Custom: price to be agreed – Suggested for large companies

Check out more at this link.

19. MailUp

mailup email marketing

MailUp can be the perfect option for those who have a very extensive contact list and need help managing it efficiently. With the app, you can do advanced planning of your messages and recipients.

In addition, you also have a great quality email editor. The bad thing is that the prices of the different plans offered can only be checked by contacting their team. Check out more at the link.

20. Sendicate

Sendicate is a better tool for those looking for a simple and easy-to-use solution when it comes to email marketing. Its interface is much cleaner, more intuitive, and more self-explanatory than most.

Basically, it is one of the most interesting options for beginners in the area. Its prices depend entirely on the number of emails you want to send and the contacts you have:

  • Basic: no cost – 1,000 emails to up to 500 contacts
  • Unlimited: from $9 per month – unlimited emails for up to 500 contacts

Check out more at the link.

21. Sendloop

In addition to the usual services of Email Marketing apps, Sendloop also allows you to import all your information and contacts from other services. This makes the transition to the service much easier.

If you want, you can also integrate the app on your website to check in detail how your customers interact with it. The price is defined in a personalized way and thinking about what your company needs.

Just to give you an idea, Sendloop at least reports that the most basic plan starts at $9 a month. Check out more at the link.

22. Drip

Drip can be another great solution for those looking for email marketing solutions. This is actually a CRM system that you can use to manage your company’s customer relationship in a variety of ways.

The email marketing tool is just one of its many uses. For this reason, it is more suitable for those looking for something very complete.

Drip only has one plan, but its price varies depending on the number of contacts you have. The starting price is US$ 39 per month for those with up to 2,500 contacts, and you can go up to whatever you need.

You can check out much more on the official website.

23. ConvertKit

ConvertKit is our next suggestion and it’s really worth checking out. This software has everything you need in an email marketing tool and is still very easy to set up.

The interface is very easy to understand, a great plus point for those who have never used a tool of this type before. Highlighted are only the really important resources to manage email marketing.

You can choose to create forms and landing pages with the ready-made templates they offer, for example. The price depends on the plan and how many contacts you have:

  • Free: no cost – Up to 300 subscribers
  • Creator: From $9 per month – Up to 300 subscribers, but comes with several benefits
  • Creator Plus: From $25 per month – Up to 300 subscribers, comes with even more benefits

If you are interested, just access the link to learn more.

24. Keap

To close our list, we are going to suggest Keap. As with some other options on our list, this is a very complete CRM system that has an email marketing tool.

With this system, it is much easier to organize your contacts and manage more efficient communication with customers. Other than that, they have very interesting options to follow all the communication.

That way, your company’s employees don’t get lost if they start a conversation with a customer who has already contacted them previously. Prices are:

  • Pro: $129 per month
  • Max: $199 per month

You can check this and more by accessing the link.

Did you like the Email Marketing tools?

Did you take advantage of our list to get to know good Email Marketing tools? So share this article with anyone who might enjoy it!


By Equipe Apptuts
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