8 Top Tools to Spruce Up Your Instagram

According to EmbedSocial, Instagram has more than 2 billion users. And nearly 9 out of 10 Instagram users follow at least one business profile, which is an indication that Instagram is a solid channel for advertising a brand and raising awareness.

Having said that, while building a presence on Instagram as a business is appealing, there are certain difficulties to overcome. Especially when it comes to competition.

Suppose a brand wishes to stand out from the rest and succeed on Instagram. In that case, it has to focus on creating high-quality content on a regular basis, engaging with followers, and building a bio that leaves a positive impression on users who visit it, to name a few examples.

It is easier said than done, but if you wish to establish a presence on Instagram and benefit from what the platform has to offer, you will need to work hard on different aspects of managing your profile. And to help you with that, we recommend 8 tools you will find below:

1. Glyphy

Let’s start with Glyphy. The tool can be used to spruce up your Instagram bio and content, such as stories, with custom fonts.

Instagram has a default font, but since it’s used universally on the platform, sticking to the default font is not really an option for brands that wish to stand out from others.

Here are some examples of fonts that you can create with the help of Glyphy and use in your Instagram endeavors:

𝔖𝔬𝔠𝔦𝔞𝔩 𝔪𝔢𝔡𝔦𝔞 𝔠𝔬𝔫𝔱𝔢𝔫𝔱

ᔑoᥴɩᥲꙆ ຕᥱᑯɩᥲ ᥴoᥒtᥱᥒt

𝚂͢𝚘͢𝚌͢𝚒͢𝚊͢𝚕͢ 𝚖͢𝚎͢𝚍͢𝚒͢𝚊͢ 𝚌͢𝚘͢𝚗͢𝚝͢𝚎͢𝚗͢𝚝͢

𝕾ℴ𝖈𝒾𝖆𝓁 𝓂𝖊𝒹𝖎𝒶 𝒸𝖔𝓃𝖙ℯ𝖓𝓉

If you find a font or multiple fonts that you can use on Instagram, you will build a voice, and a brand look that users will associate with your brand immediately.

One thing to note about custom fonts, however, is that one should not go overboard and abuse them. Too many different fonts or wrong options lead to misunderstandings, which is something you want to avoid.

2. Hootsuite

Hootsuite is often the go-to tool for social media marketers who wish to schedule content in advance and focus on other aspects of running their Instagram accounts.

As far as Instagram goes, Hootsuite also offers the feature to send a notification with a push button if you wish to confirm the publication yourself. You can double-check the content piece on your device and confirm it.

Or, if you are confident and know that the content is ready for its publication, let Hootsuite do the posting without notifying you.

3. Lately.ai

If your content copies are not up to par and you wish to improve them, Lately.ai is a tool to overcome the obstacle.

You can feed it visuals or texts and generate content ideas that you can then approve. One of the biggest perks of using the tool consistently is that it streamlines the content creation process and establishes a brand’s voice. The algorithm works in a way that it recognizes and sticks to the same patterns, meaning that there is consistency throughout your posts.

A bonus is that Lately has a direct integration with Hootsuite, so if you use the latter to publish your content, you can take the content from Lately and get it to Hootsuite with just a few clicks.

4. AutoHash

Use AutoHash when you want to find relevant Instagram hashtags. The tool utilizes artificial intelligence to find the best hashtags. 

You feed AutoHash with a relevant photo which then gets scanned. The tool proceeds to search Instagram and presents you with enough hashtag suggestions that you can then use in your content.

Considering how important hashtags are to get discovered on Instagram, you do not want to neglect this part. 

5. VSCO

VSCO allows you to create attractive photos, GIFs, and videos on the go. The tool has built-in editing tools that are easy to use even if you are on a mobile device rather than a desktop.

A plethora of high-quality filters also helps add that extra flair to your content. Finally, you can make collages by combining multiple photos.

6. Grammarly

For the sake of being extra cautious about typos in your content, use Grammarly. Real-time suggestions underline grammatical errors that you can fix. 

Grammarly also offers suggestions to improve the content. Repeating words, redundancies, and the overall tone are easy to miss if you are not careful. If there is a tool that helps you avoid these issues, it would be a waste not to use one.

7. Repost

Repost for Instagram is a tool meant to simplify the process of publishing user-generated content. 

If your brand encourages followers to submit content pieces that are then shared on your Instagram account, try Repost. Curating images and giving credit to the creator is simpler when you do not have to take care of every step manually and use a tool like Repost instead.

8. Bitly

A full URL that includes https:// looks clunky and unappealing. It is recommended to use a URL shortener to make links on Instagram more user-friendly and easier to share.

In addition to shortening URLs, Bitly also has a customizable dashboard to let you track links and collect data. For instance, if you are interested in how a specific link is performing in a certain location, then you will not go wrong with Bitly as a URL shortener.

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